WE CARE ABOUT ICE
It doesn’t matter how cold and crisp the gin & tonic in our hand is if at the same time the world is coming to an end, thats why we feel some charity is in its place.
And while we know we can’t do everything, we can always do something. Because of this we have decided to donate 10 SEK (approximately 1€/1$) towards fighting climate climate change for every package of Kubis ice trays we sell.
The charity recipients has this far been The World Wildlife Foundation (2015) and The World Land Trust (2016 & 2017), and the contributions to latter organization has so far (early 2018) resulted in the planting of 100 native tropical trees in Africa and/or South America (they plant them where they are mostly needed at the moment). Except for our own ability to make lifestyle changes we believe that the reforestation of our tropical regions is one of the best ways to combat climate change, and simultaneously helping to restore the local wildlife habitats.
“The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.”
– Sir David Attenborough –
So if you decide to buy a pair of ice trays from us you can feel a little bit better knowing that about 1/5th of a rainforest tree is being planted with your purchase. As an extension of this we would also like to ask our customers to handle their ice trays with care, so that they will last for many many years ahead. And if you for some reason end up owning more ice trays than you need, give your spares to a friend so that they don’t lie around unused. In that way we can minimize the need to produce new ones and use up our planets precious resources.